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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan KimRene'e Mauborgne

Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant - Boston Massachusetts Harvard Business Review Press 2015 - 287p. 25cm

ISBN: 9781625274496

Subjects--Topical Terms:
Market segmentation
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