Basic marketing a managerial approach / (Record no. 3588)

MARC details
000 -LEADER
fixed length control field 00565nam a2200217#a 4500
001 - CONTROL NUMBER
control field 0000003856
003 - CONTROL NUMBER IDENTIFIER
control field BHEUU
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230711s1984 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256030200
040 ## - CATALOGING SOURCE
Original cataloging agency BHEUU
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 380.1
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) MCC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Relator term author.
245 #0 - TITLE STATEMENT
Title Basic marketing a managerial approach /
Statement of responsibility, etc. E. Jerome McCarthy William D. Perreault
250 ## - EDITION STATEMENT
Edition statement 8th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Illinois
Name of publisher, distributor, etc. Irwin
Date of publication, distribution, etc. 1984
300 ## - PHYSICAL DESCRIPTION
Extent 368p.
Other physical details ill.
Dimensions 30cm
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Perreault William D.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        BHEUU Library BHEUU Library Open Shelf 12/07/2023   380.1 MCC 0000004851 12/07/2023 12/07/2023 Book
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