Keperluan strategi pengiklanan / (Record no. 5311)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00679nam a2200229#a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000005710 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BHEUU |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230711s1997 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9836256326 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BHEUU |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 659.1 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | SCH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schultz, Don E. |
| Relator term | author. |
| 245 #0 - TITLE STATEMENT | |
| Title | Keperluan strategi pengiklanan / |
| Statement of responsibility, etc. | Don E. Schultz Stanley I. Tannenbaum |
| Inclusive dates | penterjemah Mohamad Md. Yusoff Siti Zobidah Hj. Omar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kuala Lumpur |
| Name of publisher, distributor, etc. | Dewan Bahasa dan Pustaka |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 105p. |
| Other physical details | ill. |
| Dimensions | 25cm |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | IMohamad Md Yusoff |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Siti Zobidah Hj Omar |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tannenbaum Stanley I |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BHEUU Library | BHEUU Library | Open Shelf | 12/07/2023 | 18.00 | 659.1 SCH | 0000007242 | 12/07/2023 | 18.00 | 12/07/2023 | Book |