Marketing in an age of change (Record no. 7197)

MARC details
000 -LEADER
fixed length control field 00542nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000007723
003 - CONTROL NUMBER IDENTIFIER
control field BHEUU
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230711s1981 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471081698
040 ## - CATALOGING SOURCE
Original cataloging agency BHEUU
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) UDE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Udell, Jon G.
Relator term author.
245 #0 - TITLE STATEMENT
Title Marketing in an age of change
Remainder of title an introduction /
Statement of responsibility, etc. Jon G. Udell Gene R.Laczniak
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley & Sons
Date of publication, distribution, etc. 1981
300 ## - PHYSICAL DESCRIPTION
Extent 577p.
Other physical details ill.
Dimensions 26cm
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Laczniak Gene R.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        BHEUU Library BHEUU Library Open Shelf 12/07/2023   658.8 UDE H000000798 12/07/2023 12/07/2023 Book
Designed by CDSOL