Branding the digital age / (Record no. 8494)

MARC details
000 -LEADER
fixed length control field 00553nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000009042
003 - CONTROL NUMBER IDENTIFIER
control field BHEUU
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230711s2001 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 033394769X
040 ## - CATALOGING SOURCE
Original cataloging agency BHEUU
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.812
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) BRA
245 #0 - TITLE STATEMENT
Title Branding the digital age /
Statement of responsibility, etc. edited by Herbert Meyers and Richard Gerstman
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Basingstoke
Name of publisher, distributor, etc. Palsgrave
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent xii 178.
Other physical details ill.
Dimensions 25cm.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gerstman Richard
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Meyers Herbert
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        BHEUU Library BHEUU Library Open Shelf 20/02/2003 119.90   658.812 BRA 0000009528 12/07/2023 119.90 12/07/2023 Book
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