Penjenamaan merentasi sempadan (Record no. 9641)
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000 -LEADER | |
---|---|
fixed length control field | 00658nam a2200205#a 4500 |
001 - CONTROL NUMBER | |
control field | 0000010203 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BHEUU |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230711s2007 xx 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9830681955 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BHEUU |
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.827 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | GRE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | GregoryJames R. |
Relator term | author. |
245 #0 - TITLE STATEMENT | |
Title | Penjenamaan merentasi sempadan |
Remainder of title | panduan pemasaran jenama global / |
Statement of responsibility, etc. | James R. Gregory bersama Jack G. Wiechmann penterjemah Feroza Shariff |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Kuala Lumpur |
Name of publisher, distributor, etc. | Institut Terjemahan Negara Malaysia Berhad |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 243ms |
Dimensions | 23cm |
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand name products |
General subdivision | Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Feroza Shariff |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jack G. Wiechmann |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
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BHEUU Library | BHEUU Library | Open Shelf | 17/09/2007 | 40.00 | 658.827 GRE | 0000011359 | 12/07/2023 | 40.00 | 12/07/2023 | Book |