Penjenamaan merentasi sempadan (Record no. 9641)

MARC details
000 -LEADER
fixed length control field 00658nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000010203
003 - CONTROL NUMBER IDENTIFIER
control field BHEUU
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230711s2007 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9830681955
040 ## - CATALOGING SOURCE
Original cataloging agency BHEUU
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.827
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) GRE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name GregoryJames R.
Relator term author.
245 #0 - TITLE STATEMENT
Title Penjenamaan merentasi sempadan
Remainder of title panduan pemasaran jenama global /
Statement of responsibility, etc. James R. Gregory bersama Jack G. Wiechmann penterjemah Feroza Shariff
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kuala Lumpur
Name of publisher, distributor, etc. Institut Terjemahan Negara Malaysia Berhad
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 243ms
Dimensions 23cm
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Feroza Shariff
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jack G. Wiechmann
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        BHEUU Library BHEUU Library Open Shelf 17/09/2007 40.00   658.827 GRE 0000011359 12/07/2023 40.00 12/07/2023 Book
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