W. Chan KimRene'e Mauborgne <br/><br/>
Blue Ocean Strategy  How to Create Uncontested Market Space and Make the Competition Irrelevant 

 - Boston Massachusetts  Harvard Business Review Press  2015 
 - 287p.  25cm 
<br/><br/><label>ISBN: </label>9781625274496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>New products