Busch, Paul S. <br/><br/>
Marketing  Strategic foundations / 
Paul S. Busch Michael J. Houston 
 - Illinois  Richard D. Irwin  1985 
 - 881p.  ill.  26cm 
<br/><br/><label>ISBN: </label>0256028435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing