McCarthy, E. Jerome <br/><br/>
Basic marketing a managerial approach / 
E. Jerome McCarthy William D. Perreault 
 - 8th ed 
 - Illinois  Irwin  1984 
 - 368p.  ill.  30cm 
<br/><br/><label>ISBN: </label>0256030200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing