Mason, J. Barry <br/><br/>
Marketing  principles and strategy / 
J. Barry Mason Hazel F. Ezell 
 - Plano  Business Pub.  1987 
 - 194p.  ill.  28cm 
 - Study guide to accompany .
<br/><br/><label>ISBN: </label>0256029407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing