Abell, Derek F. <br/><br/>
Strategic market planning  problems and analytical approaches / 
Derek F. Abell John S. Hammond 
 - New Jersey  Prentice-Hall  1979 
 - 529p.  ill.  24 cm. 
<br/><br/><label>ISBN: </label>0138510490 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Management