McCarthy, E. Jerome <br/><br/>
Basic marketing  a managerial approach / 
E. Jerome McCarthy 
 - 6th. ed. 
 - Illinois  Richard D. Irwin  1978 
 - 765p.  24cm. 
<br/><br/><label>ISBN: </label>0256020485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing