Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora John M. Hess 
 - 4th ed 
 - Illinois  Richard D. Irwin  1966 
 - 734p.  24cm 
<br/><br/><label>ISBN: </label>0256021538 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing