Bland, Micheal <br/><br/>
Effective media relations / 
Micheal Bland Alison Theaker David Wragg 
 - 2nd ed 
 - London  Kogan Page  2000 
 - xiii 162p.  23cm 
 - PR in practice series .
<br/><br/><label>ISBN: </label>0749433825 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and business<br/>Public relations