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Basic marketing a managerial approach / E. Jerome McCarthy by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Illinois Richard D. Irwin 1968
Availability: Items available for loan: BHEUU Library (1)Call number: 380.1 MCC.

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2.
Basic marketing a managerial approach / E. Jerome McCarthy by
Edition: 6th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Illinois Richard D. Irwin 1978
Availability: Items available for loan: BHEUU Library (1)Call number: 380.1 MCC.

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3.
Basic marketing a managerial approach / E. Jerome McCarthy William D. Perreault by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Illinois Irwin 1984
Availability: Items available for loan: BHEUU Library (1)Call number: 380.1 MCC.

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